About
Brand and growth marketer with 5+ years of experience, including 3 years in EdTech at ffreedom app / Boss Wallah — where I grew a portfolio of YouTube channels to 4.5M+ combined subscribers and Instagram by 200% in 3 months. Currently a founder, which is where my execution muscle comes from: I have built brand identity, content systems, and full campaigns with no team and no budget. Looking to bring that pace and ownership to an education brand with a mission worth building for.
Work Experience
Founder & CEO
Tiikme (professional identity platform) · Hyderabad, India
- Built the brand from zero as a solo founder: naming, visual identity, brand voice guidelines, launch content, and positioning ("For the ones who build")
- Designed and shipped the full launch kit end to end — social campaigns, community strategy, and content calendar
Social Media & Brand Content Specialist
Boss Wallah (formerly ffreedom app — EdTech learning platform, acquired Feb 2025) · Bengaluru, India
- Built and scaled 4 YouTube channels from zero to 4.5M+ combined subscribers, including 300% growth on a ~4M-subscriber finance channel and 350% on a 500K-subscriber farming channel
- Grew Instagram 200%+ to 35K followers in 3 months through a Reels-first content strategy
- Owned brand voice and content strategy end to end across languages and formats, lifting overall engagement by 45%
- Partnered directly with brands on co-marketing and promotional campaigns that opened new revenue streams
SEO & Growth Specialist
ffreedom app (EdTech learning platform) · Bengaluru, India
- Built the organic growth function from scratch: keyword and competitive strategy drove a 45% increase in organic traffic and a 22% lift in app downloads
- Led App Store Optimization, improving app visibility by 56%
- Ran lifecycle and retention marketing on MoEngage — cut uninstall rates by 53% and improved retention by 35%
- Executed 1,500+ campaigns across 6 languages in 34 days for a national campaign push
Founder
Autovala (on-demand transport) · Hyderabad, India
- First venture at 19: ran operations, business development, and customer experience solo; improved customer satisfaction scores by 72%
Education
Joginpally B.R. Engineering College
B.E. in Mechanical Engineering
Skills
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