Pooja Gill

Open to work

Growth & Lifecycle Marketing Lead

📍 Delhi, Delhi, India

About

I turn activation and retention into revenue. 8 years of PLG, email sequences, push flows, and referral loops across EdTech and SaaS. I've moved DAU/MAU ratios by double digits.

Work Experience

Growth & Lifecycle Marketing Lead

LearnLoop · Delhi

2022 – Present

Own activation, retention, and referral loops for 2.4M learners. Grew 30-day activation rate by 18pts via personalised onboarding sequences.

PLGEmail MarketingMixpanelA/B TestingSQL

Worked together

Senior Growth Manager

Vedantu · Delhi

2019 – 2022

Led B2C growth for live classes product. Ran the referral programme that drove 24% of new paid signups at peak.

Growth MarketingPush NotificationsAmplitudeReferral Loops

Digital Marketing Analyst

InMobi · Bangalore

2018 – 2019

Managed paid campaigns for InMobi's platform across India and Southeast Asia.

Performance MarketingGoogle AdsMeta AdsAnalytics

Education

Delhi School of Economics

MA in Applied Economics

2016 – 2018· 7.8/10

Lady Shri Ram College

BA (Hons) in Economics

2013 – 2016· First Class

Skills

Growth MarketingPLGEmail MarketingPush NotificationsMixpanelAmplitudeSQLA/B TestingLifecycle MarketingAttribution

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