Sai Pudhari Nath

About

Marketing leader with 10+ years building brands, scaling growth, and leading high-performance teams across fintech, e-commerce, and consumer tech. Started as a copywriter at an agency, grew into a CMO role — I have done every job in marketing at least once. Passionate about the intersection of brand storytelling and data-driven performance. Now actively exploring my next chapter as a CMO or VP Marketing.

Work Experience

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Chief Marketing Officer

Groww · Bengaluru

2025 – Present

• Currently leading marketing for Groww — India's largest retail investment platform. Responsible for brand, growth, content, and community for 50M+ users. Working on expanding Groww's brand beyond investing into a full-stack personal finance identity. Actively open to CMO / VP Marketing conversations at hypergrowth companies.

Brand StrategyGrowth MarketingProduct MarketingContent StrategyCommunity BuildingTeam Leadership

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VP Marketing

CRED · Bengaluru

2022 – 2025

• Joined CRED to lead brand and marketing as the company expanded into UPI and P2P lending. Oversaw all consumer-facing marketing — brand, performance, PR, and partnerships. Led the IPL 2023 and 2024 campaign strategy, working with the creative agency and celebrity talent team. Grew brand NPS by 22 points over 2.5 years. Managed a 35-person marketing org.

Brand StrategyPR & CommunicationsCampaign ManagementTeam LeadershipMarketing AnalyticsInfluencer Marketing

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Marketing Manager

Meesho · Bengaluru

2022 – 2022

• Led the Tier 2/3 user acquisition strategy — Meesho's core growth frontier. Built vernacular content campaigns in Telugu, Tamil, and Kannada. Reduced CAC by 38% through hyperlocal social and OTT advertising. Also led the brand refresh initiative for the reseller persona targeting.

Growth MarketingVernacular MarketingUser AcquisitionOTT AdvertisingBrand Strategy

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Head of Growth Marketing

Razorpay · Bengaluru

2021 – 2021

• Brought in to build Razorpay's B2B demand-gen engine. Established the ABM (Account-Based Marketing) practice from zero, targeting enterprise accounts. Ran co-marketing partnerships with AWS, Shopify India, and WooCommerce. Generated 2,200+ MQLs in 10 months — highest in company history at that point.

B2B MarketingABMDemand GenerationProduct MarketingGo-to-Market Strategy

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Senior Marketing Manager

Swiggy · Bengaluru

2018 – 2021

• Led city-level growth marketing for Bengaluru and Hyderabad. Built the referral program from scratch — grew it to 800K monthly referrals within 12 months. Owned influencer and creator partnerships for South India. Managed a team of 7 across performance, content, and community. Supervised ₹15Cr annual marketing budget.

Growth MarketingReferral ProgramsInfluencer MarketingTeam LeadershipBudget Management

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Worked together

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Brand Manager

Marico Limited · Mumbai

2018 – 2018

• Managed Saffola brand extensions — led the launch of two new SKUs (Saffola Oats Masala and Saffola Muesli). Coordinated with packaging, creative, trade marketing, and retail teams. Short stint — left for a higher-impact role in consumer tech.

Brand ManagementProduct LaunchTrade MarketingConsumer Insights

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Digital Marketing Specialist

Nykaa · Mumbai

2016 – 2018

• Joined Nykaa during its hypergrowth phase. Owned the performance marketing P&L — managed ₹2.5Cr/month in ad spend across Meta and Google. Drove a 3x improvement in ROAS over 18 months by building a first-party data pipeline for audience segmentation. Also launched the brand's first YouTube channel, growing it to 200K subscribers.

Performance MarketingMeta AdsGoogle AdsSEOMarketing AnalyticsYouTube

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Marketing Executive

Ogilvy India · Mumbai

2015 – 2016

• Started career at one of India's top ad agencies. Worked on brand campaigns for FMCG and consumer durables clients — handled copy, social, and on-ground activations. Managed 4 major national campaigns simultaneously and won an agency award for a festive campaign that reached 18M impressions.

CopywritingBrand CampaignsSocial MediaClient Management

Education

Skills